Roodhida San Jose waxay u bixisay badeecooyinkeeda la dubay "mochi cake" ka dib markii Bakery Dhaqanka Saddexaad uu waydiistay CA Bakehouse inuu joojiyo isticmaalka ereyga "mochi muffin."
CA Bakehouse, rooti yar oo qoysku maamulaan oo ku taal San Jose, waxay iibinaysay muffins mochi ilaa laba sano markii warqadda joojinta iyo joojinta ay timid.
Warqad ka soo baxday Dubista Dhaqanka Saddexaad ee Berkeley waxay waydiisanaysaa CA Bakehouse inay si degdeg ah u joojiso isticmaalka ereyga "mochi muffin" ama ay wajihi doonto tallaabo sharci ah. Dhaqanka Saddexaad wuxuu ereyga u diiwaangeliyay calaamad ahaan 2018.
Kevin Lam, oo ah milkiilaha CA Bakehouse, ayaa la yaabay in aan kaliya loo hanjabin si sharci ah laakiin in ereygan caadiga ah - sharaxaad ka mid ah cuntooyinka bariiska ee dhegdhegaysan ee lagu dubay qasacad muffin - laga yaabo in la calaamadiyo.
"Waxay la mid tahay calaamadaynta roodhida caadiga ah ama muuska muuska," Lam ayaa yidhi." Hadda ayaanu bilownay, waxaanu nahay ganacsi qoys oo yar marka la barbar dhigo iyaga. Nasiib darro, waxaan bedelnay magacayaga."
Tan iyo markii Dhaqanka Saddexaad uu helay calaamad federaal ah oo loogu talagalay badeecadeeda caanka ah, rootiyaasha ayaa si aamusnaan ah u shaqeynayay si ay u joojiyaan makhaayadaha, dubista iyo bloggers cuntada ee waddanka oo dhan si ay u isticmaalaan ereyga mochi muffins. Dukaanka ramen ee Auckland ayaa helay warqad joojin-iyo-joojin ka timid Dhaqanka Saddexaad dhowr sano ka hor, ayuu yiri la-milkiilaha Sam White. Mowjadaha ganacsiyada ayaa sidoo kale helay waraaqo ka yimid dhaqanka guriga saddexaad ee Abriil, oo ay ku jiraan ganacsiga Worce ee Massachusetts.
Ku dhawaad qof kasta oo lala xidhiidhay si dhakhso ah ayuu u hoggaansamay oo dib u calaamadeeyay alaabooyinkooda - CA Bakehouse hadda waxay iibisaa "mochi cakes," tusaale ahaan - iyagoo ka baqaya inay ku dhacaan shirkad aad u weyn, oo kheyraad fiican leh oo iibisa mochi muffins waddanka oo dhan. Shirkaddu waxay bilowday dagaal calaamad ah.
Waxay dhalinaysaa su'aalo ku saabsan cidda yeelan karta saxanka cunnada, sheeko dheer oo kulul oo makhaayadda iyo adduunka cuntada lagu kariyo.
CA Bakehouse oo ku taal San Jose waxa ay u magacawday Mochi Muffins ka dib markii ay ka heshay warqad joojin iyo joojin ka timid Roofalka Dhaqanka Saddexaad.
Wenter Shyu, oo ah milkiilaha Dhaqanka Saddexaad, ayaa sheegay in uu ogaaday goor hore in roodhida ay tahay in ay ilaaliso alaabteeda ugu horreysa uguna caansan. Dhaqanka Saddexaad hadda wuxuu shaqaaleeyaa qareenno si ay u kormeeraan calaamadaha ganacsiga.
"Ma isku dayeyno inaan sheeganno lahaanshaha ereyga mochi, mochiko ama muffin," ayuu yiri. "Waxay ku saabsan tahay badeecada kaliya ee bilaabay rootigayada oo naga dhigtay caan. Taasi waa sida aan u bixino biilasha oo aan u bixino shaqaalahayaga.
Qaar badan oo ka mid ah roodhiyaasha iyo bloggers cuntada ee la xidhiidha sheekadan ayaa diiday in ay si cad u hadlaan, iyaga oo ka baqaya in sidaas la sameeyo ay u horseedi karto tallaabo sharci ah oo ka yimaada dhaqanka saddexaad. Milkiilaha ganacsiga ee degaanka Bay ee iibiya mochi muffins ayaa sheegay in uu si cabsi leh u sugayay warqad sanado ah. Markii San Diego bakery uu isku dayay inuu dib u dagaallamo 2019, Dhaqanka Saddexaad wuxuu dacweeyay mulkiilaha ku xad-gudbida astaanta.
Sida wararka warqaddii ugu dambeysay ee joojinta-iyo-joojinta ku faafay rootiyaasha sida shabakad xawaash macmacaan ah, xanaaq ayaa ka qarxay koox Facebook ah oo 145,000 ah oo lagu magacaabo Subtle Asian Baking. Qaar badan oo ka mid ah xubnahooda ayaa ah rootiyaal iyo bloggers leh cuntooyin u gaar ah oo loogu talagalay mochi muffins, waxayna ka walaacsan yihiin horudhaca rootiga la dubay ee alaabada rootiga ah ee TM, bur, kaas oo dib ugu soo laabtay kii hore Saddexda dhaqan ayaa hore u jiray.
Kat Lieu, aasaasaha Duubista Asian Subtle.” Kat Lieu, oo ah aasaasaha Duubista Aasiya ee Dahsoon.” Ka waran haddii aan maalin uun ka baqno samaynta roodhida muuska ama buskudka miso, had iyo jeer ma in aynu dib u jaleecno oo aynu ka cabsano in aynu joojino oo aynu joojino, mise waxa aynu sii wadi karnaa in aynu ahaano hal abuur iyo xor?
Muffins Mochi waa mid aan la kala sooci karin sheekada dhaqanka saddexaad. Sam Butarbutar wuxuu bilaabay iibinta muffins-style Indonesian si uu u iibiyo dukaamada qaxwaha ee Bay Area 2014. Waxay noqdeen kuwo aad loo jecel yahay in isaga iyo ninkiisa Shyu ay fureen rootiga Berkeley ee 2017. Waxay ku balaadhiyeen Colorado (laba goobood ayaa hadda xiran oo leh cunto kafeega San Francisco). Bloggers waxay leeyihiin cuntooyin mochi muffin ah oo ay dhiiri galiyeen dhaqamada saddexaad.
Muffins ayaa siyaabo badan u noqday calaamad ka mid ah astaanta dhaqanka saddexaad: shirkad loo dhan yahay oo ay maamulaan lamaane Indonesian ah iyo Taiwanese ah oo sameeya macmacaanka dhiirigeliya aqoonsiga dhaqankooda saddexaad. Sidoo kale waa mid shakhsi ahaaneed: Shirkadda waxaa aasaasay Butarbutar iyo hooyadiis, kuwaas oo sameeyey macmacaan, kuwaas oo uu jaray xiriirka ka dib markii uu u soo baxay qoyskiisa.
Dhaqanka Saddexaad, mochi-muffins "waxay ka badan yihiin macmacaanka," warqaddooda caadiga ah ee joojinta-iyo-joojinta ayaa akhrinaysa." Goobahayaga tafaariiqda waa meelo badan oo isgoysyada dhaqanka iyo aqoonsiga ay ka jiraan oo ay ku koraan."
Laakiin sidoo kale waxa ay noqotay wax soo saar laga masayri karo. Sida laga soo xigtay Shyu, Dhaqanka Saddexaad waxa uu ka iibiyay muffins mochi ah oo jumlo ah shirkado kuwaas oo hadhow abuuri doona noocyo u gaar ah oo ah alaabta la dubay.
"Bilowgii, waxaan dareennay raaxo, badbaado iyo badbaado leh astaanta," Shyu ayaa yiri." Dunida cuntada, haddii aad aragto fikrad wanaagsan, waxaad ku socodsiisaa online. Laakiin ... ma jirto credit."
Dukaan yar oo ku yaala San Jose, CA Bakehouse waxay iibisaa boqollaal keeg mochi ah maalintii dhadhanka sida guava iyo muuska nuts. Milkiilaha ayaa lahaa inuu beddelo magaca macmacaanka ee calaamadaha, buug-yaraha iyo mareegta rootiga - inkasta oo cuntada ay ahayd guriga tan iyo Lam wuxuu ahaa dhalinyaro. Qoraallada warbaahinta bulshada ayaa ku tilmaamaya sida ay ku dhajiyeen keega bas ee bariiska Vietnamese ee bariiska Vietnam. Aagga Baay in ka badan 20 sano, waxaa la yaabay fikradda ah in shirkad ay calaamadeyn karto wax caadi ah, ayuu yiri.
Qoyska Lim waxay fahmeen rabitaanka ah in la ilaaliyo shaqooyinka asalka ah ee la sheegayo. Waxay sheeganayaan inay yihiin ganacsigii ugu horreeyay ee Maraykan ah si ay u iibiyaan waffles South Asian pandan-dhadhan ee Le Monde, roodhidii hore ee qoyska ee San Jose, oo la furay 1990.CA Bakehouse lafteeda waxay u taagan tahay "abuuraha waffle cagaaran ee asalka ah."
"Waxaan isticmaalnay 20 sano, laakiin waligeen kuma fikirin inaan calaamadeyno sababtoo ah waa erey caadi ah," ayuu yiri Lam.
Ilaa hadda, hal ganacsi oo kaliya ayaa u muuqda in uu isku dayay in uu ka soo horjeedo astaanta ganacsiga.Stella + Mochi ayaa gudbiyay codsi dabayaaqadii 2019 si meesha looga saaro dhaqanka saddexaad ee mochi muffin trademark ka dib markii roodhida Bay Area ay weydiisay San Diego's Stella + Mochi in ay joojiyaan isticmaalka ereyga, diiwaanada ayaa muujinaya.
Marka loo eego diiwaannada maxkamadda, Dhaqanka Saddexaad waxa uu kaga jawaabay dacwad ku xad-gudbid sumad-ganacsi ah oo ku eedaynaysa in roodhida San Diego ee isticmaalka mochi-muffins ay keentay jahawareer macmiilka ah oo ay sababtay dhaawac "aan laga soo kaban karin" sumcadda Dhaqanka Saddexaad. Dacwadda ayaa la xalliyey bilo gudahood.
Qareenada Stella + Mochi ayaa sheegay in shuruudaha heshiisku ay yihiin kuwo qarsoodi ah oo diiday inay faallo ka bixiyaan. Milkiilaha Stella + Mochi ayaa diiday in la wareysto, isaga oo tixraacaya heshiis aan qarsoodi ahayn.
"Waxaan u maleynayaa in dadku ay baqayaan," ayay tiri Jenny Hartin, oo ah agaasimaha isgaarsiinta ee goobta raadinta cuntada, Cun Buugaagtaada." Ma rabto inaad dhibaato keento."
Qareenka hantida garaadka ee fadhigiisu yahay San Francisco Robin Gross ayaa sheegay in calaamadda ay ku qoran tahay diiwaanka dheeraadka ah ee Xafiiska Patent and Trademark Office ee Maraykanka halkii uu ka ahaan lahaa diiwaanka weyn, taasoo la macno ah in aanay u qalmin ilaalin gaar ah.
"Fikir ahaanteyda, Sheegashada Dhaqanka Saddexaad ee Bakery ma guuleysan doonto sababtoo ah calaamadeeda ganacsiga waa mid sifayn ah oo aan la siin karin xuquuq gaar ah," Gross ayaa yiri." Haddii shirkadaha aan loo oggolaan inay isticmaalaan erayo qeexitaan ah si ay u qeexaan alaabtooda, markaa sharciga ganacsiga ayaa aad u fog oo ku xadgudbaya xuquuqda hadalka xorta ah."
Haddii calaamadaha ganacsiga ay muujiyaan "kala soocis la helay, taasoo la micno ah in isticmaalkoodu uu buuxiyey aaminaadda maskaxda macaamilka ee ah in kaliya ay isticmaasho ereyga 'mochi muffin'," Gross wuxuu yiri, "waxay noqon doontaa iib adag.
Dhaqanka Saddexaad waxa uu dalbaday calaamado dhowr badeecooyin kale ah laakiin ma uu awoodin in uu helo, oo ay ku jiraan "mochi brownie", "mochi donut subagga" iyo "moffin" . Dukaamada kale waxay diiwaan gashan yihiin magacyo ganacsi ama fikrado gaar ah, sida Cronut-ka caanka ah ee Roodhiga Magaalada New York Dominique Ansel, ama Mochissant ee Rolling Out Cafe, Mochissant oo ku yaala Rolling Out Cafe, oo ah ganacsi isku dhafan oo lagu iibiyo Sancro. samaynta u dhaxaysa shirkadda is biirsaday ee California iyo shirkadda nacnaca Delaware ee xuquuqda "bam shukulaato kulul." Dhaqanka saddexaad, kaas oo u adeega turmeric matcha latte mar loogu magac daray "Golden Yogi," ka dib markii la helo warqad joojin-iyo-joojin.
Adduunyada ay cuntooyinka casriga ahi ku faayraystaan baraha bulshada, Shyu waxa uu calaamadaha ganacsiga u arkaa caqli-galnimo ganacsi. Waxa ay mar hore calaamadiyeen badeecadaha mustaqbalka ee aan weli ka muuqan khaanadaha rootiga.
Waqtigan xaadirka ah, roodhiyaasha iyo bloggers cuntada ayaa midba midka kale uga digaya inaysan kor u qaadin nooc kasta oo macmacaan mochi ah.
Qaar ka mid ah xubnaha dubitaanka Asian ayaa si gaar ah u dhibay saamaynta dhaqameed ee rootiga, taas oo u muuqata in ay leedahay qayb, burka bariiska glutinous ee loo isticmaalo in lagu sameeyo mochi, kaas oo xididdada qoto dheer ku leh dhaqamo badan oo Aasiya ah. Waxay ka doodeen qaadacaada dhaqamada saddexaad, qaarna waxay ka tageen dib u eegisyo hal-xiddig ah oo ku saabsan bogga Yelp ee rootiga.
"Haddii qof uu calaamad u yahay wax aad u dhaqameed ama macno leh," sida macmacaanka Filipino halo halo, "kadib ma awoodi doono inaan sameeyo ama daabaco cuntada, aad ayaan u xanaaqi lahaa sababtoo ah waxay ku jirtay gurigayga sanado badan," ayay tiri Bianca Fernandez, oo maamusha blog cunto oo lagu magacaabo Bianca ee Boston. Waxay dhawaan tirtirtay wax kasta oo la xuso.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany waxay ku biiri doontaa San Francisco Chronicle sanadka 2021 iyada oo ah wariye cunto ah. Markii hore, waxay ahayd qoraa shaqaale u ah toddobaadlaha Palo Alto iyo daabacaadaha walaasheed ee ka hadlaya maqaayadaha iyo waxbarashada, waxayna aasaastay tiirka makhaayadda Peninsula Foodie iyo warsidaha.
Waqtiga boostada: Jul-30-2022