Rootiga San Jose wuxuu alaabta la dubay u beddelay "mochi keeg" ka dib markii Third Culture Bakery ay weydiisatay CA Bakehouse inay joojiso isticmaalka ereyga "mochi muffin".
CA Bakehouse, oo ah shirkad yar oo rooti lagu dubay oo qoysku maamulo oo ku taal San Jose, ayaa iibinaysay muffins mochi ah muddo laba sano ah markii warqadda joojinta iyo joojinta ay timid.
Warqad ka timid Berkeley's Third Culture Bakery ayaa weydiisatay CA Bakehouse inay si degdeg ah u joojiso isticmaalka ereyga "mochi muffin" ama ay wajahdo dacwad sharci. Third Culture waxay ereyga u diiwaan gelisay calaamad ganacsi sanadkii 2018.
Kevin Lam, oo ah milkiilaha CA Bakehouse, ayaa la yaabay in aan si sharci ah loogu hanjabay oo keliya, laakiin sidoo kale in ereyga caadiga ah - sharraxaadda cuntooyinka fudud ee bariiska dhegdheg leh ee lagu dubay qasacad muffin ah - loo calaamadayn karo summad.
"Waxay la mid tahay calaamadaynta rootiga caadiga ah ama muuska muuska," Lam ayaa yiri. "Waxaan hadda bilaabaynaa, waxaan nahay ganacsi yar oo qoyska ah marka loo eego iyaga. Nasiib darro, waxaan beddelnay magacayaga."
Tan iyo markii Third Culture ay heshay summad federaal ah oo loogu talagalay badeecadeeda caanka ah, rootiyada ayaa si aamusnaan ah uga shaqeynayay sidii ay u joojin lahaayeen makhaayadaha, rootiyada iyo dadka wax ku qora cuntada ee dalka oo dhan inay isticmaalaan ereyga mochi muffins. Dukaanka Auckland ramen ayaa warqad joojin ah ka helay Third Culture dhowr sano ka hor, ayuu yiri Sam White oo ah mulkiilaha shirkadda. Ganacsiyo badan ayaa sidoo kale helay warqado ka yimid Third Culture bishii Abriil, oo ay ku jiraan ganacsi yar oo dubista guriga ah oo ku yaal Worcester, Massachusetts.
Ku dhawaad qof walba oo lala xiriiray ayaa si dhakhso ah u raacay oo dib u habeeyay sumcadda alaabadooda - CA Bakehouse hadda waxay iibisaa "keega mochi," tusaale ahaan - iyagoo ka baqaya inay isku dhacaan shirkad weyn oo kheyraad wanaagsan leh oo iibisa muffins mochi dalka oo dhan. Shirkaddu waxay bilowday dagaal summadeed.
Waxay soo bandhigaysaa su'aalo ku saabsan cidda iska leh cuntada karinta, wadahadal dheer oo kulul oo ka socda makhaayadda iyo adduunka cuntada karinta.
Bakehouse-ka California ee San Jose ayaa magaca Muffin-ka Mochi u beddelay ka dib markii uu helay warqad joojin iyo joojin ah oo ka timid Third Culture Bakery.
Wenter Shyu, oo ah mulkiilaha Third Culture, ayaa sheegay inuu goor hore ogaaday in rootiga rootiga uu ilaalin doono badeecadiisii ugu horreysay uguna caansanayd. Third Culture hadda waxay shaqaaleysiisaa qareenno si ay u kormeeraan calaamadaha ganacsiga.
"Iskuma dayno inaan sheeganno lahaanshaha ereyga mochi, mochiko ama muffin," ayuu yiri. "Waxay ku saabsan tahay badeecada kaliya ee bilowday rootigayaga oo naga dhigtay mid caan ah. Sidaas ayaan ku bixinnaa biilashayada oo aan u bixinnaa shaqaalaheenna. Haddii qof kale sameeyo muffin mochi oo u eg annaga oo iibinaya, taasi waa waxa aan raadineyno."
Qaar badan oo ka mid ah rootileyda iyo baloogyada cuntada ee lala xiriiray sheekadan ayaa diiday inay si fagaare ah u hadlaan, iyagoo ka baqaya in sidaas la sameeyo ay horseedi karto tallaabo sharci ah oo ay qaadaan dhaqan saddexaad. Milkiile ganacsi oo ka tirsan Bay Area oo iibiya muffins-ka mochi ayaa sheegay inuu si walwal leh u filayay warqad sannado badan. Markii rooti laga sameeyay San Diego ay isku dayday inay dib ula dagaallanto sannadkii 2019, Third Culture ayaa dacweysay milkiilaha si uu ugu xadgudbo sumcadda ganacsiga.
Markii wararka ku saabsan warqaddii ugu dambeysay ee joojinta iyo joojinta ay ku faaftay rootileyda sida shabakad sir ah oo macmacaan ah, caro ayaa ka dhalatay koox Facebook ah oo 145,000 xubnood ka kooban oo la yiraahdo Subtle Asian Baking. Xubno badan oo ka mid ah xubnaheeda waa rooti-sameeyayaal iyo baloog-sameeyayaal leh cuntooyin u gaar ah oo loogu talagalay muffins-ka mochi, waxayna ka walaacsan yihiin tusaalaha badeecadaha la dubay TM ee ku salaysan maaddada meel walba laga helo, bur bariis ah oo macaan, kaas oo dib ugu soo laabtay saddexdii dhaqan ee ugu horreeyay ka hor.
"Waxaan nahay bulsho ay ku badan yihiin dadka jecel dubista Aasiya. Waxaan jecelnahay mochi la dubay," ayay tiri Kat Lieu, aasaasaha Subtle Asian Baking. "Ka warran haddii maalin uun aan ka baqno inaan sameyno rootiga muuska ama buskudka miso? Ma had iyo jeer waa inaan dib u eegno oo aan ka baqnaa inaan joojino oo aan joojino, mise ma sii wadi karnaa hal-abuurka iyo xornimada?"
Moofinnada Mochi waa kuwo aan la kala saari karin sheekada dhaqanka saddexaad. Sam Butarbutar oo ah mulkiilaha shirkadda ayaa bilaabay inuu moofinkiisa qaabka Indonesia u iibiyo dukaamada qaxwada ee Bay Area sanadkii 2014. Waxay noqdeen kuwo aad loo jecel yahay oo isaga iyo seygiisa Shyu ay ka fureen rooti Berkeley sanadkii 2017. Waxay ku fideen Colorado (laba goobood hadda waa la xiray) iyo Walnut Creek, iyadoo la qorsheynayo inay laba goobood oo rooti lagu sameeyo ka furaan San Francisco. Dad badan oo wax ku qora cuntada ayaa leh cuntooyin mochi muffin ah oo ay dhiirigeliyeen dhaqamada saddexaad.
Muffins-ku waxay siyaabo badan u noqdeen astaan u ah nooc dhaqameed saddexaad: shirkad loo dhan yahay oo ay maamulaan lamaane Indonesian iyo Taiwan ah oo sameeya macmacaanka oo ay dhiirigeliyeen aqoonsigooda dhaqanka saddexaad. Sidoo kale waa mid aad u shaqsi ah: Shirkadda waxaa aasaasay Butarbutar iyo hooyadiis, oo macmacaanka sameeyay, kuwaas oo uu xiriirka u jaray ka dib markii uu la soo baxay qoyskiisa.
"Culture Third Culture," sida ku cad warqaddooda caadiga ah ee joojinta iyo joojinta. "Goobaha ganacsiga ee aan ku ganacsanno waa meelo ay ka jiraan oo ay ku kobcaan isgoysyo badan oo dhaqanka iyo aqoonsiga ah."
Laakiin waxay sidoo kale noqotay badeeco la xiiseeyo. Sida laga soo xigtay Shyu, Third Culture waxay muffins mochi ah oo jumlad ah u iibin jirtay shirkado markii dambe abuuri lahaa noocyo u gaar ah oo ah alaabta la dubay.
"Bilowgii, waxaan dareemnay raaxo badan, ammaan iyo ammaan badan oo leh astaanta," Shyu ayaa yiri. "Dadka cuntada, haddii aad aragto fikrad fiican, waxaad ku socodsiisaa khadka tooska ah. Laakiin ... ma jirto wax deymo ah."
Dukaan yar oo ku yaal San Jose, CA Bakehouse waxay maalintii iibisaa boqolaal keega mochi ah oo leh dhadhan sida guava iyo lawska muuska. Mulkiiluhu wuxuu ku qasbanaaday inuu beddelo magaca macmacaanka ee ku yaal calaamadaha, buug-yaraha iyo bogga internetka ee rootiga - inkastoo cunto karintu ay guriga joogtay tan iyo markii Lam uu ahaa dhallinyaro. Baraha bulshada ayaa ku tilmaamay inay tahay isbeddelkooda keega burka bariiska ee Vietnam. Hooyadiis, oo ka shaqaynaysay warshadaha dubista ee Bay Area in ka badan 20 sano, ayaa la yaabtay fikradda ah in shirkad ay calaamadayn karto wax aad u caadi ah, ayuu yidhi.
Qoyska Lim waxay fahmaan rabitaanka ah inay ilaaliyaan shaqooyinka asalka ah ee la sheegay inay yihiin kuwo asal ah. Waxay sheeganayaan inay yihiin ganacsigii ugu horreeyay ee Mareykan ah ee iibiya buskudka Koonfurta Aasiya ee dhadhanka pandan ee Le Monde, oo ah rooti hore oo qoyska ku lahaa San Jose, oo la furay 1990. CA Bakehouse waxay isu beddeshay "abuuraha buskudka cagaaran ee asalka ah."
"Waxaan isticmaaleynaynay 20 sano, laakiin waligeen ma aanan ka fikirin inaan calaamad u yeelno sababtoo ah waa erey caadi ah," ayuu yiri Lam.
Ilaa hadda, hal ganacsi oo keliya ayaa u muuqda inuu isku dayay inuu ka hor yimaado calaamadda ganacsiga. Stella + Mochi ayaa dacwad gudbisay dabayaaqadii 2019 si looga saaro calaamadda mochi muffin ee Third Culture ka dib markii rootiga Bay Area uu weydiistay Stella + Mochi oo ka tirsan San Diego inay joojiso isticmaalka ereyga, sida ay muujinayaan diiwaannada. Waxay ku doodayaan in ereygu aad u guud yahay oo aan la calaamadayn karin.
Sida laga soo xigtay diiwaanka maxkamadda, Third Culture ayaa ka jawaabtay dacwad ku saabsan jebinta summadaha ganacsiga iyadoo ku andacoonaysa in isticmaalka rootiga ee San Diego ee muffins-ka mochi uu sababay jahwareer macaamiisha ah isla markaana uu sababay dhaawac "aan la hagaajin karin" oo soo gaaray sumcadda Third Culture. Dacwadda waxaa lagu xalliyay bilo gudahood.
Qareennada Stella + Mochi ayaa sheegay in shuruudaha heshiiska ay ahaayeen kuwo qarsoodi ah, waxayna diideen inay faallo ka bixiyaan. Milkiilaha Stella + Mochi ayaa diiday in la wareysto, isagoo sheegay in heshiis aan shaaca laga qaadin la galay.
"Waxaan u maleynayaa in dadku ay cabsanayaan," ayay tiri Jenny Hartin, agaasimaha isgaarsiinta ee goobta raadinta cuntada ee Eat Your Books." Ma rabtid inaad dhibaato abuurto."
Khubaro sharci oo ay la xiriirtay The Chronicle ayaa su'aal ka keenay in calaamadda mochi muffin ee Third Culture ay ka badbaadi doonto dacwad maxkamadeed. Qareenka hantida garaadka ee fadhigiisu yahay San Francisco Robin Gross ayaa sheegay in calaamadda ganacsigu ay ku qoran tahay diiwaanka dheeraadka ah ee Xafiiska Patent and Trademark Office halkii ay ka ahaan lahayd diiwaanka ugu weyn, taasoo la macno ah inaysan u qalmin ilaalin gaar ah. Diiwaanka Sare waxaa loo qoondeeyay calaamadaha ganacsiga ee loo arko inay yihiin kuwo gaar ah sidaas darteedna hela ilaalin sharci oo dheeraad ah.
"Fikradayda, sheegashada Third Culture Bakery ma guuleysan doonto sababtoo ah calaamaddeeda ganacsi waa mid sharraxaad ah oo keliya mana la siin karo xuquuq gaar ah," Gross ayaa yiri. "Haddii shirkadaha aan loo oggolaan inay isticmaalaan ereyo sharraxaad ah si ay u qeexaan alaabadooda, markaa sharciga calaamadda ganacsigu aad buu u fog yahay wuxuuna jebinayaa xuquuqda hadalka xorta ah."
Haddii calaamadaha ganacsigu ay muujiyaan "kala soocid, taasoo la micno ah in isticmaalkoodu uu buuxiyay aaminsanaan maskaxda macaamiisha ah in kaliya uu isticmaalo ereyga 'mochi muffin'," Gross ayaa yiri, "waxay noqon doontaa iib adag. , sababtoo ah shirkadaha kale ee rootiga sameeya ayaa sidoo kale isticmaala ereyga."
Third Culture waxay codsatay calaamadaha ganacsiga ee dhowr badeecooyin kale laakiin ma aysan helin, oo ay ku jiraan "mochi brownie", "butter mochi donut" iyo "moffin". Dukaamada kale ee rootiga waxay leeyihiin magacyo ganacsi oo diiwaangashan ama fikrado gaar ah, sida Cronut-ka caanka ah ee ku yaal rootiga New York City Dominique Ansel, ama Mochissant oo ku taal Rolling Out Cafe, oo ah buskud isku dhafan oo mochi croissant ah oo lagu iibiyo rootiga San Francisco. Dagaal ganacsi ayaa ka dhex socda shirkad cocktail ah oo California ah iyo shirkad nacnac ah oo Delaware ah oo ku saabsan xuquuqda "bamka shukulaatada kulul." Third Culture, oo bixisa latte turmeric matcha oo mar loogu yeeri jiray "Golden Yogi," ayaa u magacowday ka dib markii ay heshay warqad joojin iyo joojin ah.
Dunida oo cuntooyinka casriga ahi ay ku bataan baraha bulshada, Shyu waxay u aragtaa calaamadaha ganacsiga inay yihiin wax caadi ah. Waxay horey u calaamadaynayeen alaabada mustaqbalka ee aan weli ka soo muuqan khaanadaha rootiga.
Waqtigan xaadirka ah, rootileyda iyo dadka wax ku qora cuntada ayaa isku digayay inaysan xayaysiin nooc kasta oo macmacaanka mochi ah. (Doonnada Mochi aad bay caan u yihiin hadda oo baraha bulshada waxaa ku soo qulqulaya rootiyaal iyo cuntooyin cusub oo badan.) Bogga Facebook ee Subtle Asian Baking, qoraallo soo jeedinaya magacyo kale si looga fogaado tallaabo sharci ah - mochimuffs, moffins, mochins - - ayaa dhaliyay tobanaan faallooyin.
Qaar ka mid ah xubnaha Dubayaasha Aasiyaanka ee Subtle Asian ayaa si gaar ah u dhibsaday saameynta dhaqanka ee rootiga, kaas oo u muuqda inuu leeyahay maaddooyin, burka bariiska ee macaan ee loo isticmaalo in lagu sameeyo mochi, kaas oo xididdo qoto dheer ku leh dhaqamo badan oo Aasiyaan ah. Waxay ka doodeen qaadacaadda dhaqamada saddexaad, qaarna waxay faallooyin taban ka tageen bogga Yelp ee rootiga.
"Haddii qof uu calaamad u yeesho wax aad u dhaqan ama macno leh," sida macmacaanka Filipino ee halo halo, "markaa ma awoodi doono inaan sameeyo ama daabaco cuntadan, aad ayaan u niyad jabi lahaa sababtoo ah waxay gurigayga ku jirtay sannado badan," ayay tiri Bianca Fernandez, oo maamusha baloog cunto oo lagu magacaabo Bianca oo ku taal Boston. Dhawaan waxay tirtirtay wax kasta oo ku saabsan muffins-ka mochi.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany waxay ku biiri doontaa San Francisco Chronicle sanadka 2021 iyadoo ah wariye cunto. Horey, waxay u ahayd qoraa shaqaale ah Palo Alto Weekly iyo daabacaadaha la midka ah ee ka hadlaya makhaayadaha iyo waxbarashada, waxayna aasaastay tiirka makhaayadda Peninsula Foodie iyo warside-ka.
Waqtiga boostada: Luulyo-30-2022